Ansaldo STS develops its relationships with the media by focusing utmost attention on the quality of information, which must always meet requirements of transparency, timeliness, truthfulness, complete ease of use and widespread distribution. These characteristics enable Ansaldo STS to base its communications on the constant symmetry of information to all media outlets, also considering the fact that the company is listed on the stock market. Relationships with journalists are managed at several levels: from the highest, with directors and deputy directors of publications, to middle range, with head editors and senior editors, to writers. Indeed, relationships must be forged across the board for constant support with respect to issues relating to Ansaldo STS’s business.
In its communication activities, Ansaldo STS mainly targets sector leaders:
- national press agencies that handle general news (e.g., ANSA, ADN-Kronos and AGI) and national press agencies specialized in business news (e.g., Radiocor, Mf Dow Jones and Reuters), as well as the international press specialized in business news (Reuters International, Dow Jones and Bloomberg);
- dailies (e.g., Il Sole 24 Ore, MF, Italy Oggi, Repubblica, Secolo XIX, Messagero, Il Mattino and others);
- periodicals (e.g., Milano Finanza, Corriere Economia, Repubblica Affari&Finanza, Il Mondo and The Economist);
- the radio (Radio 24);
- television (Class CNBC);
- online media;
- blogs, such as letters to investors and similar posts.
It enjoys ongoing and fruitful relationships with local business and general media outlets in which it has sites (particularly Genoa and Naples) or where it carries out projects, such as Rome, Milan and Brescia.